SEOsue.com | Simple Training for Search Engine Optimization | SEO

3. Choose the Right Keywords

seosue — Wed, 03 Feb 2010 22:31:40 +0000

Keywords are the directions to the road that leads to your website. Without the right keywords, you’re target audience/market will not find your site and it will become one of lonely websites cast to the edge of the Internet. The importance of keywords is well documented and well discussed yet the proper identification of keywords that you are targeting is perhaps one of the most overlooked elements in the SEO process.

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Google Loves You (Not?)

seosue — Tue, 02 Feb 2010 05:46:23 +0000

The best way to get onto Google page 1 is through a carefully thought out SEO strategy that targets your chosen keywords and clicking through to your carefully designed landing page. However, all of that can take a lot of time and sometimes you just want to take a few shortcuts to push yourself all the way to the top of the rankings. So here are some ways to do that from analyzing what Google loves.

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Quick Links to Get Indexed Fast

seosue — Mon, 01 Feb 2010 04:48:27 +0000

This is the list of links as mentioned in this tutorial. Just change the www.seosue.com part of the link to your own website.

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2. Get Your Site Indexed Quickly

seosue — Mon, 01 Feb 2010 04:23:57 +0000

So you’ve just launched your new website, only you can’t seem to find it in the search engines. Most likely, that is because your site hasn’t been indexed yet. You can check whether this is the case by going to any of the major search engines and typing site:www.seosue.com. Replace “www.seosue.com” with your site’s domain name. If you don’t get any matches, then your site hasn’t been indexed yet.

This tutorial will give you a step by step guide as to how to get your site indexed quickly. It’s purposely targeted at Google since once you’re indexed there, you will be in the others shortly after.

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Keyword Research Tools

seosue — Mon, 01 Feb 2010 00:28:48 +0000

Optimizing your site effectively for the search engines starts with finding the right keywords and phrases to target for your content. In order to find the best keywords for your niche and site, here is a list of keyword resources and tools that you can use for your research.

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1. How Do Search Engines Work?

seosue — Fri, 29 Jan 2010 06:03:20 +0000

Before you embark on your quest to get to the top of the search engine rankings, you need to understand how a search engine works. Once you do that, the techniques that you use in search engine optimization will make much more sense.

The main underlying concept of how search engines work is relevancy. What I mean by that is that they need to find the most relevant websites to the keywords that you are searching for. So if you type into the Google search box “pink hippo“, Google will present to you, what it thinks are the most relevant websites about pink hippos.

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Facebook Advertising

seosue — Wed, 27 Jan 2010 21:43:38 +0000

Although this isn’t strictly part of organic search engine optimization, online advertising is a large part of many online budgets to drive traffic to their website and when I saw that advertising had become integrated into Facebook, I thought it would be interesting to experiment with it.

Facebook uses the Pay-Per-Click (PPC) advertising model. This isn’t a new concept and all the search engines offer the facility to advertise on their search result pages and only take payment when a person clicks on your advertisement (hence the name). This is also the largest money spinner for all of these search engines.

For those of you that may not have heard of Facebook, it is the largest social networking site in the World with more than 350 million active users and over half of them go to the site every single day. What does this mean when it comes to advertising with them? It means you have an enormous global audience that you can market to.

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Worrying About PageRank?

seosue — Fri, 22 Jan 2010 22:44:47 +0000

PageRank is another algorithm that is used by Google to determine the importance of a website or web page. This algorithm uses numbers to assign a value (from 1 – 10) to that importance. I often see arguments online about whether or not PageRank (PR) is important or not.

If you don’t know the PageRank of your site, you can either use the Google toolbar or you can go to a site like PRChecker and enter your URL to find out. 0 is the lowest (or least important) and 10 is the highest (or most important). Try benchmarking your site against your competitors to see where it ranks in importance – according to Google.

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SEO for Japan

seosue — Fri, 22 Jan 2010 21:58:37 +0000

With over 94 million internet users, Japan is a large market for any business or online shopfront. However, the country with it’s unique language, culture and people can be very mysterious to the rest of the world. As with most things in Japan, there is a major difference between search engines there and the rest of the World, even though their most popular one is Yahoo.

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Do You Need an SEO Agency?

seosue — Fri, 08 Jan 2010 22:15:04 +0000

You can never know everything about SEO; the search algorithms change frequently, the rules are shifting constantly and sometimes it can be difficult just to keep up. That’s why to ensure that the information in this site is up-to-date and relevant, I use a number of SEO agencies in different countries on an advisory basis so that if I’ve missed anything or something has changed that I’ve not been made aware of, I have another set of eyes and ears to let me know.

For those of you that may be contemplating whether or not to use an SEO agency, I’d like to share my experience working with them.

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